In 2012, a simple problem encountered in daily life became the beginning of a new idea.
Notabag founder Adnan Alicusic struggled to carry his grocery bags while cycling home. At that moment, a single question came to his mind:
"Why shouldn't a tote bag transform into a backpack when needed?"
This idea laid the foundation for Notabag, which is used worldwide today and recognized with international design awards.
Today, thanks to its approach of combining functionality with a simple design, Notabag accompanies millions of people in their daily lives around the world.
Whether you're going to the market, grocery shopping, or walking around the city... Its single-motion transformation easily adapts to changing needs throughout the day.
When folded, it easily fits into your pocket, bag, or suitcase. It's ready to use in seconds whenever you need it.
You can stop by the grocery store after work, go to the beach on the weekend, or explore a new city. Even if your plans change, Notabag easily adapts to you.
Transforms into a backpack with a single motion. Carries the load in a balanced way, frees your hands, and allows you to move more comfortably throughout the day.
Notabag, which combines functionality with a minimalist design, has been recognized with the world's leading design awards.
